Parent Teacher Organizations (PTOs) often look for fundraisers that are easy to organize, fun for families, and profitable for the school. One of the most popular and versatile options is the raffle fundraiser. With the right planning, raffles can generate excitement, bring the community together, and raise substantial funds to support school programs.
This guide will cover everything you need to know about raffles as PTO fundraisers—from the basics and legal considerations to tips for maximizing success.
What is a Raffle Fundraiser?
A raffle fundraiser is a game of chance where participants purchase tickets for the opportunity to win a prize. Winners are drawn randomly, typically at a school event or after ticket sales close.
The appeal is simple: families and community members buy tickets at a low cost, and in return they have the chance to win something valuable. Because ticket prices are usually small ($1–$5), raffles encourage widespread participation and can bring in significant funds when large numbers of tickets are sold.
Why Raffles Work for PTOs
Raffles are one of the most effective fundraising methods for schools because they are:
- Flexible – Raffles can be small (a single donated prize) or large (multiple big-ticket items).
- Inclusive – Everyone can participate, regardless of budget. Even one ticket gives a chance to win.
- High profit margin – Most or all of the prizes can be donated, keeping expenses low.
- Scalable – Raffles can be run on their own or as part of a larger event like a carnival, bingo night, or silent auction.
- Exciting – The suspense of a prize drawing builds energy and participation.
Legal Considerations for Raffles
Before planning a raffle, PTO leaders must understand that raffles are considered a form of gambling under many state laws. Because of this, there may be restrictions or requirements, such as:
- Needing a raffle license or permit from your state or county
- Filing paperwork as a nonprofit to qualify for exemptions
- Restrictions on ticket pricing or prize value
- Rules about how funds must be used (for charitable/educational purposes)
Key Step:
Check your state’s laws and your school district’s policies before hosting a raffle. Many states provide clear guidelines for charitable raffles, and your PTO may need to register or report income.
Types of PTO Raffles
There are many ways to set up a raffle. Choosing the right style depends on your goals, audience, and resources.
1. Standard Raffle
Participants buy tickets for a flat price (e.g., $1 each or 6 for $5). At the end, a winner is drawn randomly.
2. Basket Raffle
Each prize or themed basket has its own container. Participants buy tickets and drop them into the basket drawings they want to win. This encourages more ticket sales because families often spread entries across multiple prizes.
3. 50/50 Raffle
Half of the money collected goes to the PTO, and half goes to the winning ticket holder. This type requires no donated prize and is popular at sporting events.
4. Reverse Raffle
Instead of the first ticket drawn winning, tickets are eliminated one by one until the last ticket left is declared the winner. This adds suspense and can be a highlight of an event.
5. Online Raffle
Some states allow digital raffles where tickets are purchased and tracked online. This can expand participation beyond the school community.
How to Organize a PTO Raffle
Running a raffle is relatively straightforward but requires careful planning and attention to detail.
Step 1: Confirm Legality and Secure Permits
Check state laws, school policies, and secure necessary licenses before selling tickets.
Step 2: Gather Prizes
- Solicit donations from local businesses (gift cards, products, services).
- Ask parents with connections (restaurants, sports teams, entertainment venues).
- Create themed baskets (movie night, family game night, spa basket).
- Consider one “big prize” like an iPad, bike, or event tickets to attract attention.
Step 3: Set Ticket Prices
Balance affordability with fundraising goals. Common models:
- $1 per ticket
- $5 for 6 tickets
- Premium raffles (higher ticket prices for high-value prizes)
Step 4: Print and Distribute Tickets
Tickets should include:
- School/PTO name
- Ticket number
- Space for participant’s name and phone/email
- Prize list (optional)
- Date and location of the drawing
Step 5: Promote the Raffle
Use multiple channels to maximize awareness:
- Flyers sent home in backpacks
- School newsletter or website
- Social media posts
- Announcements at school events
- Posters around the school
Step 6: Sell Tickets
- Send home ticket order forms with students
- Sell in person at events or school pick-up/drop-off
- Offer bundles to encourage larger purchases
Step 7: Hold the Drawing
- Decide whether to draw winners at a school event or via a livestream to include parents who can’t attend.
- Announce winners publicly (and post results online).
Step 8: Deliver Prizes
- Arrange pickup at school or deliver to winners.
- Thank prize donors with a personal note and public acknowledgment.
How to Handle the Money
Transparency and accountability are critical for PTO fundraisers.
- Use a separate raffle account or clear tracking system for ticket sales.
- Count money with at least two people present to avoid mistakes.
- Deposit funds immediately into the PTO’s bank account—never hold cash longer than necessary.
- Document all transactions for accurate recordkeeping.
- Report totals to the PTO board and school community to maintain trust.
Tips for Making Raffles Successful
- Offer Attractive Prizes – The better the prize, the more tickets you’ll sell.
- Bundle Tickets – Offer discounts for multiple tickets (e.g., 6 for $5).
- Promote Widely – Use social media, flyers, and school announcements.
- Make it Fun – Draw tickets at a lively event where excitement is high.
- Show Progress – Share updates on how much has been raised toward the goal.
- Engage Local Businesses – Businesses gain visibility, and your PTO saves money on prizes.
- Combine with Other Events – Add raffles to carnivals, concerts, or bingo nights for built-in audiences.
Common Challenges and How to Overcome Them
- Low Ticket Sales – Boost sales by promoting more often, extending the deadline, or adding more appealing prizes.
- Legal Restrictions – If raffles are prohibited in your state, consider a prize drawing or silent auction instead.
- Too Many Similar Fundraisers – Rotate fundraisers to avoid fatigue; don’t run multiple raffles too close together.
- Prize Shortages – Plan ahead and start requesting donations early.
Putting It All Together
Raffles are one of the most flexible and engaging fundraisers available to PTOs. With careful planning, clear rules, and strong promotion, they can raise significant funds while bringing fun and energy to your school community.
From basket raffles to 50/50 raffles, PTOs have endless options to tailor the event to their community. By handling money responsibly and thanking donors, your organization will not only raise money but also build long-lasting goodwill.
A well-run raffle fundraiser doesn’t just support your school financially—it strengthens the connection between families, local businesses, and the entire school community.